Web­sites

The world demands data, the world demands information, and the world demands it yesterday
5 min readWorth It!

Fashion Trends

We all want our websites to be the best dressed, to be the trendsetters and heartbreakers of the digital world. While function and practical results are important, so is style.

This is where Hachet can give you the edge in an increasingly diverse market. Looking your best, projecting a powerful image, and being a leader in the aesthetic stakes just got a whole lot easier.

Work with the Hachet team and achieve design heaven, discovering the stylistic flourish which is going to put you ahead of your competitors.

Designer vs a Developer

Let’s be nice to our users. Let’s give them the experience they desire. Have you ever felt frustrated by a website or put off by slow loading times? Let’s be the change they want to see.

Why does your website need to be fast? Obviously, because it is what your audience – and, hopefully, your customer base – wants. No one likes ultra-long loading times or stylistic quirks that slow everything down. To an extent, digital marketing is about keeping the customer happy, so let’s make sure we do that.

But a speedy website is worth so much more than this. To understand this, we need to look at it from another perspective; that of the search engine. When we market ourselves and our businesses online, we need to stay on the right side of Google. What do you think they want; search rankings populated with chugging, steam-powered sites which provide nothing to the user? Or, to give searchers the information they need in a timely, seamless manner.

Here are sum fun facts:

  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Google Data
  • Mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue. Google Analytics
  • 1 out of 2 people expect a page to load in less than 2 seconds. Akamai Report
  • 46% of consumers say that waiting for pages to load is what they dislike the most when browsing the mobile web. Mobile Madness

Speed Report

DoubleClick, a Google subsidiary, found that the average load time of websites loaded on a 4G network is 14 seconds! Read the full article here.

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Mobile First

Your website works great on a desktop. Your web applications are all running smoothly, and the entire structure is integrated into your sales funnel, encouraging gradual movement towards conversion. Wonderful.

However, the landscape of digital marketing has changed somewhat. It’s not that desktop is no longer important; it is that a desktop experience, on its own, is useless. What is required, instead, is seamless, omni-channel experience, across as many devices as possible.

So what happened? You see those people outside, using their mobile devices for everything from ordering pizza to booking taxis? You see those mobile devices in your own home and office? It’s no coincidence.

Mobile is everywhere, and this is why mobile is your new key driver.

The statistics are startling. Over half of smartphone users picked up their device straight away after waking up. Over one third of users said they would ONLY use a mobile device to read emails. This is not just a nice market to tap into; this is a market you can’t afford to miss out on.

To meet this market head on, you need to be mobile-ready. This means building a fast website which can achieve high performance across multiple platforms, this means optimised mobile speeds, this means using a CMS – or content management system – which supports the provision of information at breakneck speeds, even in an omnichannel environment.

WordPress CMS

Time and time again WordPress has taken the lead and dominated the web industry, snapping up an impressive 27% share in its market.

At Hachet, we believe in the power of WordPress, but we want to enhance that power even further for our clients. So, we have picked it apart, created custom themes, built e-Commerce shops and utilised it’s API externally. We absolutely love working with it.

Simple and easy to use, tough enough for SEO experts to get their hands dirty with tools and feature sets, and ultra-reliable, WordPress does so much for so many. The big question is; does anyone in Perth use it the way we do? Don’t think so.

Get it done.

Let's get started

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